Kellogg's Wants to be a Contenter
We just got an update from our news correspondent covering the beat in Battle Creek, Michigan. Kellogg's is starting a new advertising campaign called, "It's Morning Somewhere!" Part of their new promotion involves the construction of the next World's Largest Cuckoo Clock. They're planning a cuckoo clock that will be 66-feet tall and 28-feet wide and is being considered for a Guinness World Records® Record. From the Kellogg's website : The Kellogg's® Crunchy Nut™ cuckoo clock will feature a rich, dark-wood facade and many of the traditional elements of a cuckoo clock, including an outer face with Roman numerals, a shingled roof with eaves and doors from which the Kellogg's® Crunchy Nut™ cuckoo clock character will emerge. Additional elements include decorative accoutrements, such as tree leaves and wood branches, pine-cone-shaped weights and a pendulum in the shape of a spoon. "To bring this iconic brand to the U.S., we wanted a symbol that ...