North Coast Imports, Inc.

In case you haven't noticed, our clocks are getting a lot of attention lately!  The new joint project between L'Epee and MB&F, code named: Arachnophobia  was in the New York Times yesterday: These clocks have gotten a lot of attention: Watchgauge Techcrunch Hodinkee A Blog To Watch Forbes WatchPaper WatchUSeek Deployant Forbes Europastar Watch Collecting Lifestyle The Watch Lounge Geek Art Gallery Blog Check them out!

Here's something interesting... Forget diamonds - one Swiss watchmaker is betting on watches made from moon dust, parts of the Apollo 11 rocket and bits of spacesuits to capture consumer cash as an economic slow down bites. More than 600 watchmakers have the Swiss brand stamp, so Geneva-based Romain Jerome aims to use "inaccessible materials" to set its products apart from rivals such as Richemont's Vacheron Constantin and independent watchmaker Patek Philippe. "We chose the space conquest," he said. "Going to the moon was the biggest adventure of human kind." The group will make 1969 watches - matching the year of Neil Armstrong's and Buzz Aldrin's first journey to the moon - for the "Moon Dust-DNA" collection. The watches, which start at $US15,000 and can cost as much as $US500,000, will be launched in Geneva on Wednesday and presented to customers at next year's Baselworld, the largest annual fair for the watch and jewelry ...